Create . Secure . Protect.

OUR SERVICE AREAS

TRADEMARKS

We help artists and creative entrepreneurs develop solid, protectable business and personal brands to cover a wide variety of needs and platforms, including podcasts, substacks, course modules, teaching series, writing series, membership programs, ecommerce pages on sites like etsy and Artnet, along with traditional brand development of name, tagline, logo, slogan, and core brand messaging.
We help creative entrepreneurs secure ownership and control of their brands through trademark registration, post-registration implementation, monitoring, and as-needed intervention to enforce trademark rights through cease & desist letters, formal representation, and negotiation of cost-effective resolutions.

IP PROTECTION

We help creative entrepreneurs develop a strategy for securing and protecting their global body of work, including assets protected under trademark law (branded names, logos, slogans, etc), assets protected under copyright law (art, writing, painting, social media posts, videos, photos, music, etc.) and non-registrable assets (course curriculum, teaching modules, fitness programs, private business information, and all other proprietary assets covered by trade secret laws). Our service includes language crafted to your mission to be used anywhere IP assets are used or published, such as websites, social media platforms, substack, and other online sales and publishing forums.
We help creative entrepreneurs define how they want their IP to be used, cited, shared, copied, and secured by crafting policies and agreements to cover their most important relationships, such as customers, users, students, employees, media, contractors, and collaborators. For higher stakes deals and relationships, we provide counsel to secure necessary contract terms to deter infringement, misuse, or disclosure of IP assets, such as nondisclosure, trade secret, confidentiality, noncompete, and nonsolicitation protections.

COPYRIGHTS

We help creative entrepreneurs obtain registered copyrights for their original works of authorship, including books, articles, substack contents, visual art, music, choreography, photography, film, certain content published to social media platforms, and certain types of educational materials.
Not all creative work needs to be formally copyrighted. At the same time, however, creators cannot rely on “default” protections to secure their most important assets. We help creatives determine what needs to be registered and when it needs to be registered; what does not need to be registered and how it protect it. We assist founders in protecting their copyrights rights through monitoring, cease & desist letters, formal representation, and negotiation of cost-effective solutions.

“I love it here with the artists and creative entrepreneurs. It feels like home. But all too often, I see brilliant creatives build powerful brands and pour their heart and soul into their work but leave it legally exposed.

This is why Liona Law serves a single set of clients — the mission-driven creatives — with one set of services — securing legal ownership and control of your work through trademarks, copyrights, and protection of your IP.”

— Beth Stanfield, LIONA Founder & CEO

A woman with short hair wearing a hoodie, sitting on a couch, smiling, and writing in a spiral notebook with a pen.

At Liona, we know starting a business is hard work.
We make the trademark process clear and affordable
for creators and small businesses.

THE PROCESS

STEP 1: Deciding on a trademark

You’ve been thinking about trademarking your company name, idea, or taglines, but you’re not sure if your branding is trademarkable or if finding out is worth the cost. But what are the risks if you wait or choose not to trademark?